Ranking of the most popular discounter supermarkets in Germany 2018-2021

Ranking of the most popular discounter supermarkets (purchase in the last six months) in Germany from 2018 to 2021

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Release date

November 2021

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons
2020: 23,138 respondents, projected base of 70.63 million persons
2021: 22,563 respondents, projected base of 70.54 million persons

The figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find more information on the methodology of the study here and in the report.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

The question was phrased by the source as follows: "At which of the following supermarkets did you personally make a purchase in the last six months?" (Original German question: "Und in welchen der aufgeführten Supermärkte haben Sie persönlich in den letzten sechs Monaten eingekauft?")

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